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Faculty Member

Dr. Istijanto
Dr. Istijanto

istijanto@pmbs.ac.id

Teaching Subject

:

Strategic Marketing, Consumer Behavior, Business Research Method, Marketing Research

Profesional Experience

:
  • Full time Faculty Member at Prasetiya Mulya Business School (2003-current)
  • Lecturer at University of Atma Jaya Yogyakarta (1995-2002)
  • Part time consultant (2000)
  • Cash head at Bank Universal Jakarta (1995)
     

Other Activities

:

Pengasuh kolom konsultasi marketing di SWA online, MIX, Tabloid Peluang Usaha, nara sumber untuk liputan marketing di beberapa media

Research Faculty

:
  • Service failure and recovery
  • Customer participation

Award

:

-

Publication

:
  • “Aplikasi Praktis Riset Pemasaran” (Cetakan ke-2, Gramedia Pustaka Utama)
  • “63 Kasus Pemasaran Terkini” (Cetakan ke-2, Elexmedia)
  • “Rahasia Sukses Toko Tionghoa” (Cetakan ke-5, Gramedia Pustaka Utama)
  • “Riset Sumber Daya Manusia” (Cetakan ke-5, Gramedia Pustaka Utama)

Book

-

Activity

-

Article / Onward

-

- - - - Related Faculty Member - - - -

Prof. Dr. Djisman S. Simandjuntak
Prof. Djoko Wintoro, Ph.D
Prof. Sammy Kristamuljana, Ph.D
Prof. Ignas G. Sidik, DBA
Prof. Dr. Andreas Budihardjo
Prof. Agus W. Soehadi, Ph.D
Franky Supriyadi, Ph.D
Dr. Eka Ardianto
Dr. Y. Arief Rijanto
Dr. Adrian Teja
Dr. Achmad Setyo Hadi
Ade Febransyah, Ph.D.
Wijantini, Ph.D
Dr. Rudy Handoko
Juliati T. Gunadi, MBA
Sandy Gunawan, MComm.
Josep Bely Utarja, MBA
Pramesti Resiandini, Ph.D
Johan Yanto SE, MM
Robby T. Poniman, MBA
Nico Fernando Samad, SE., MMT., MBP.
Lukas Setia Atmadja, Ph.D
Joklan I. C Goni
Ida Juda Widjojo, Dr.
Indria Handoko, Ph.D.
Henry Pribadi, Ph.D
F.X. Hongyanto Setio, MBA
Hendro Adiarso T., MBA
Deddi Tedjakumara, MM
Fathony Rahman, DBA
Fredy Utama Rustandi
Elliot Simangunsong, MM, Ph.D
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