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Faculty Member

Dr. Rudy Handoko
Dr. Rudy Handoko

rudy_handoko@pmbs.ac.id

Teaching Subject

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Marketing Research, IMC, Marketing Management, Marketing Strategy, Consumer Behaviour, Brand Management

 

Profesional Experience

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WORKING EXPERIENCE

2016 - now      Vice Dean, Student Affairs and Alumni Enggagement, Prasetiya Mulya School of Business and Economics

2012 – 2016     Director of Undergraduate Program, Prasetiya Mulya 

2002 – now      Faculty Member / Lecturer of  Prasetiya Mulya  Business School in  Marketing

2004 – 2009      Program Manager of S-1 Program Prasetiya Mulya

1998 – 2002      Trade Advisor, Embassy of Brazil in Jakarta

1997 - 1998       (study in Australia)

1995 – 1997      Sales Manager, Crowne Plaza Hotel, Jakarta

1993 – 1995      Sales Executive, Le Cristal Hotel & Apartment, Jakarta

1992 – 1993      Scriptwriter & Reporter, Radio OZ 103 FM, Bandung, Indonesia

 

EDUCATION BACKGROUND

2008 – 2012     Doctor (PhD)  in Communication, Universitas Indonesia

1997 – 1998     Master of Business Administration, University of Western Sydney,    Australia         

1988 – 1993     Bachelor Degree in Economics, majoring in Marketing Management,  Universitas Padjadjaran, Bandung, Indonesia

1989 – 1992     Diploma 3 in English Letters, Universitas Padjajaran,    Bandung, Indonesia

 

Other Activities

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Research Faculty

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Award

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Publication

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MEDIA RESOURCE PERSON

Bagaimana Membesarkan Merek Akuisisi? March 13, 2013 http://swa.co.id/swa/trends/marketing/bagaimana-membesarkan-merek-akuisisi

Sentuhan Midas Unilever Memoles Bango March 13, 2013 http://swa.co.id/swa/trends/management/sentuhan-midas-unilever-memoles-bango

Kuliah Sambil Berbisnis, https://www.getscoop.com/id/majalah/youth-marketers/ed-24-2014

Selasa, 20 Mei 2014, 21:52 WIB Hadapi MEA, Pelaku UKM Perlu Kerja Sama http://www.republika.co.id/berita/ekonomi/mikro/14/05/20/n5vnzl-hadapi-mea-pelaku-ukm-perlu-kerja-sama

Jalan-Jalan, Senang-Senang, Dapat Uang…https://rizkachika.wordpress.com/2015/11/25/jalan-jalan-senang-senang-dapat-uang/

Menuju Transformasi UMKM Indonesia, Selasa, 13 Oktober 2015, 13:00 WIB   http://www.republika.co.id/berita/koran/csr-koran/15/10/13/nw5gkx1-menuju-transformasi-umkm-indonesia

From Hobby to Money 8 Dec 2015http://www.femina.co.id/article/from-hobby-to-money

Kreativitas dalam Bisnis Pariwisata9 Dec 2015 http://www.femina.co.id/article/kreativitas-dalam-bisnis-pariwisata

Natal, Jadi Lebih Boros? 16 Dec 2015http://www.femina.co.id/article/natal--jadi-lebih-boros—

Natal, Saatnya Berlibur 15 Dec 2015http://www.femina.co.id/article/natal--saatnya-berlibur

Usaha Mikro Kecil Masih Butuh Pendampingan June 11, 2015 http://swa.co.id/swa/trends/management/usaha-mikro-kecil-masih-butuh-pendampingan

6 Tip Menjadi Konsumen Cerdas Produk Kesehatan, 26 Oct 2016….http://www.femina.co.id/health-diet/6-tip-menjadi-konsumen-cerdas-produk-kesehatan-

Komunitas TDA PEKANBARU 4.0, Nobrol Asyik tentang Bisnis:http://www.absilo.com/media/BM51PvTg1uK

Prasmul Bangun Empati Mahasiswa Lewat Bisnis Sosial by Arie Liliyah - September 29, 2016 http://swa.co.id/swa/trends/management/prasmul-bangun-empati-mahasiswa-lewat-bisnis-sosial

Co Promotion PicMix Lewat Kampanye #CNABRINGSYOUHOME, Majalah Mix Desember 2016, halaman 37

Jangan Takut Memulai Bisnis, Harian Bisnis Indonesia weekend, Minggu 8 Januari 2017, halaman 5
 

PUBLICATIONS

  1. Social Interaction and Internet-based Communication: Symbolic Interactionism Approach on Internet Use in Indonesia, Proceeding, The Second International Graduate Student Conference on Indonesia, Yogyakarta, November 3-4, 2010
  2. Priming Effect on Youth: Group Violence due to Violence on TV, Proceeding, The First International Graduate Student Conference on Indonesia, Yogyakarta, December  1-2, 2009
  3. Team Research Paper on Independent Movie in Indonesia, Thesis Journal of Research, Universitas  Indonesia, volume VII/No.1. January – April 2008
  4. An article of (Product) Life Cycle, a Portrait or an Destiny ?, Prasetiya Mulya Forum, December 2006
  5. An article of Penetrating the Market through Trade-in Strategy, Bisnis Indonesia daily newspaper, September 2003
  6. An article of A Dream of Indonesian Exporter, Republika daily newspaper, December 2002

Book

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Activity

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Article / Onward

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- - - - Related Faculty Member - - - -

Prof. Dr. Djisman S. Simandjuntak
Prof. Djoko Wintoro, Ph.D
Prof. Sammy Kristamuljana, Ph.D
Prof. Ignas G. Sidik, DBA
Prof. Dr. Andreas Budihardjo
Prof. Agus W. Soehadi, Ph.D
Franky Supriyadi, Ph.D
Dr. Eka Ardianto
Dr. Y. Arief Rijanto
Dr. Adrian Teja
Dr. Achmad Setyo Hadi
Ade Febransyah, Ph.D.
Wijantini, Ph.D
Juliati T. Gunadi, MBA
Sandy Gunawan, MComm.
Josep Bely Utarja, MBA
Pramesti Resiandini, Ph.D
Johan Yanto SE, MM
Robby T. Poniman, MBA
Nico Fernando Samad, SE., MMT., MBP.
Lukas Setia Atmadja, Ph.D
Joklan I. C Goni
Dr. Istijanto
Ida Juda Widjojo, Dr.
Indria Handoko, Ph.D.
Henry Pribadi, Ph.D
F.X. Hongyanto Setio, MBA
Hendro Adiarso T., MBA
Deddi Tedjakumara, MM
Fathony Rahman, DBA
Fredy Utama Rustandi
Elliot Simangunsong, MM, Ph.D
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