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Faculty Member

Fredy Utama Rustandi
Fredy Utama Rustandi

fredy.utama@pmbs.ac.id

Teaching Subject

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Marketing, Branding, Technopreneurship

Profesional Experience

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TEACHING EXPERIENCES

  • 2015 - Present
    Faculty Member at Prasetiya Mulya Business School Jakarta
  • 2006 - 2014
    Part-time Lecture (Topic: Technopreneurship) at Universitas Multimedia Nusantara (UMN) - Kompas Gramedia Group

    Guest Lecture (Topic: Enterpreneurship) at Trisakti University Jakarta, Prasetiya Mulya Business School Jakarta

    Part time Lecture (Topic: Marketing and Branding) at LaSalle College International Jakarta

    Guest Lecture (Topic: Corporate Social Responsibility) at Tarumanagara University Jakarta

    Workshop Facilitator (Topic: Sales and Marketing For Hospitality Industry) at Taman Safari Indonesia

 

PROFESIONAL EXPERIENCES

  • 2011 - 2014
    GERAI TERPADU INDONESIA, Jakarta
    As VP of Sales and Marketing, Developed Community Store (1500 store) and increased revenue through distribution/logistics partnership with principal, increased the share of wallet from the community, created community activity and enhanced the community engagement, developed and market the SME product through the store network, developed the brand marketing strategies
     
  • 2009-2010
    BALI SAFARI & MARINE PARK, a member of TAMAN SAFARI INDONESIA, Gianyar, Bali
    As a Director of Sales & Marketing, I developed strategic directions for the Sales and Marketing Department, brand storming for idea creation, developed internal and external partnerships and general oversight of the tactical sales and marketing team, and also control the process to achieve overall company objectives. Reported to the General Manager/Owner.
     
  • 2000-2003
    JANSSEN PHARMACEUTICA, a division of PT. JOHNSON & JOHNSON INDONESIA, Jakarta
    As a Product Manager, I conducted FGD and other quantitative research to get the customer insight, developed marketing, promotion and customer retention program, identified the customer behavior and influence to gain the satisfaction, created a loyalty program, oversee the distribution and the logistics, created a retailer program and how to increase their sales, created brand building program to parents and children as influencers, and developed partnership with Pediatricians, Institution like IDAI, Researchers, Agency, Event Organizer, Outlet and Distributors.
     
  • 2000
    PT. ASTRA INTERNATIONAL TBK. - ISUZU SALES OPERATION, Jakarta
    As Customer Satisfaction Program Supervisor, I refocused the Isuzu's CS Program, developed the CS Program concept and implemented to Isuzu's branches based on the customer preferences.

 

PROJECT EXPERIENCES

  • 2011 - 2015
    BALI SAFARI & MARINE PARK, a member of TAMAN SAFARI INDONESIA, Gianyar, Bali
    As a Marketing and Sales Strategic Consultant, I advised the General Manager (Owner) and Sales/Marketing Department for the sales and marketing strategies and plans to ensure the achievement of the monthly sales/marketing goals and objectives; and give the overview about any local and world issues and future trends about the tourism industry
     
  • 2011 – 2012
    KAIBON RASIREKAYASA, Jakarta
    As a Project Director, I managed all the strategic aspects of large engagements and mitigate any risk, oversee project managers and managers working on client engagements within practice, and coordinate activities of designated project to ensure that objectives of project are accomplished within prescribed time frame
     
  • 2003
    PT. HASTA SWA UTAMA KARYA, Management Consultant, Jakarta
    As a Team Leader, I coordinated my team to achieve the project goal by motivated, coached them to work hard, work smart and work with heart.

 

SME ENTERPRENEUR/TECHNOPRENEUR EXPERIENCES

  • 2003 – Present
    E-BUSINESS INCUBATOR, Jakarta and Bandung (www.adasnack.com, www.khimarhijab.com, www.brandna.co, www,sahabatsatwa.com, www.otojadoel.com, etc)

    BALI AGUNG SADANA TOUR & TRAVEL, Jakarta and Denpasar

    BRANDNA MAGAZINE, Brand Magazine, Jakarta

    BRANDNA, Brand Consultant, Jakarta 

    DND INDONESIA, Jakarta (Brand Consultant)

    UTAMA FARMA, Jakarta (Clinic and Drugstore)

Other Activities

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Research Faculty

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Award

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Publication

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Book

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Activity

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Article / Onward

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- - - - Related Faculty Member - - - -

Prof. Dr. Djisman S. Simandjuntak
Prof. Djoko Wintoro, Ph.D
Prof. Sammy Kristamuljana, Ph.D
Prof. Ignas G. Sidik, DBA
Prof. Dr. Andreas Budihardjo
Prof. Agus W. Soehadi, Ph.D
Franky Supriyadi, Ph.D
Dr. Eka Ardianto
Dr. Y. Arief Rijanto
Dr. Adrian Teja
Dr. Achmad Setyo Hadi
Ade Febransyah, Ph.D.
Wijantini, Ph.D
Dr. Rudy Handoko
Juliati T. Gunadi, MBA
Sandy Gunawan, MComm.
Josep Bely Utarja, MBA
Pramesti Resiandini, Ph.D
Johan Yanto SE, MM
Robby T. Poniman, MBA
Nico Fernando Samad, SE., MMT., MBP.
Lukas Setia Atmadja, Ph.D
Joklan I. C Goni
Dr. Istijanto
Ida Juda Widjojo, Dr.
Indria Handoko, Ph.D.
Henry Pribadi, Ph.D
F.X. Hongyanto Setio, MBA
Hendro Adiarso T., MBA
Deddi Tedjakumara, MM
Fathony Rahman, DBA
Elliot Simangunsong, MM, Ph.D
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