Faculty Member

aws@pmbs.ac.id
Teaching Subject
:-
Profesional Experience
:- Academic Position
Professor of Marketing (2004-now) - Prasetiya Mulya Business School
Dean (2016-now) - Prasetiya Mulya Business School
Vice Dean (2012-2016) - Project Head Doctoral Program Prasetiya Mulya (2013-now)
- Director S-1 Bisnis Prasetiya Mulya (2005-2012)
Project Director Under Graduate Program (2003-2004)
Member of Executive Committee (2003-2004)
Chairman of the Faculty of Marketing (2001-2005)
Director of the Certificate of Business Management Program (1995-1997)
Faculty Member in Marketing Department (1990-now) - Global Entrepreneurship Monitor (GEM)
National Team Leader GEM Indonesia (2006-now) - Indonesia Training & Courses Assembly (HIPKI)
Vice Chairman (2006-now) - Journal of Management Prasetiya Mulya
Member of Editorial Board (2002-now) - Journal of Marketing Management, University of Strathclyde
Guest Reviewer (2001-2005 ) - Adjunct Lecturer
- Faculty of Information (1991-1997)
- Doctoral Program FE UI (2002-2012) - Bogor Institute of Agriculture
Adjunct Lecturer
- Doctoral Program IPB (2007-2012) - Majalah SWA, Mix, Marketing, Cakram, Prospektif
Expert Opinion (2002-now) - Majalah Info Bisnis
Member of Editorial Board (2002-2003) - Journal of Marketing Science, Universitas Diponegoro
Member of Editorial Board (2002-now) - The Jakarta Post
Contributor( 2003-2004) - Global Consulting Service
Senior Advisor
Competencies
:-
Research Interest
:- Brand Value Management
- Value Based Marketing
- Consumunity Marketing
- Collaborative Tourism
- Co-Creation Value
- Experiential Marketing
Award
:-
Publication
:- The Power of Brand Aura: Discover Your Brand Believers. Prasetiya Mulya Publishing 2014.
- "Strategi Kolaborasi Wisata dalam Peningkatan Keunggulan Destinasi Wisata" Forum Manajemen Indonesia, Oktober 2013.
- Marketing Strategy Series: Consumunity Marketing: Strategi Pemasaran Berbasis Komunitas. Prasetiya Mulya Publishing. 2013.
2. "Membangun Aura Sebuah Brand", Kontan Edisi 11-17 Februari 2013
3. "Strategi Co-Creation Perusahaan-Komunitas", Majalah SWA Edisi 3 Februari 2013
4. Marketing Strategy Series: A Value Creation Approach, Prasetiya Mulya Publishing 2012.
5. "Marketing Sebagai Panggung Permainan", Forum Manajemen Prasetiya Mulya, Edisi Desember 2012.
6. “Era Pemasaran Kotler Berakhir” Kontan Edisi 16, 16-23 Januari 2012
7. Pijar-Pijar Manajemen Bisnis Indonesia (Co-Author), Prasetiya Mulya Publishing 2011.
8. “Partisipasi Konsumen” Kontan. Edisi 4 – 10 Juli. No. 41. – XV. 2011
9. EDC Prasetiya Mulya on Entrepreneurship Education. Seri Kewirausahaan 1. Prasetiya Mulya Publishing. 2011
10. "The New Business Model Strategy: Berbisnis dari Komunitas Konsumen", Forum Manajemen Prasetiya Mulya, XXIV (06), Nov-Des 2010
11. “Doing Good is a Good Business”, Majalah SWA 10/XXVI/ 12-1 5 Mei, 2010.
12. Soehadi, Agus W. dan Eko Suhartanto, (2010), “Communomics: Ekonomi Berbasis Komunitas”, Forum Manajemen Prasetiya Mulya, XXIV (02), Maret-April, 112-117.
13. Soehadi, Agus W., (2009), “Konsumunitas Mendorong Consumer Generated Brand Content,” Majalah Mix, 11 (VI) November, 69-70.
14. Soehadi, Agus W., (2009), “Siapkah Perusahaan Berbagi Dengan Komunitas?” SWA 24/XXV, November, 38-39.
15. The Consumunity Theory: Contribution of Consumer Community to Producer”, (Co-Author) AM Conference Proceedings, Abeerden, Scotland, 7-10 July 2008.
16. “Peran Perguruan Tinggi Dalam Mencetak Entrepreneur Terdidik::Kontributor Kebangkitan Ekonomi Bangsa,” Majalah SWA, Mei 2008.
Book
-
Activity
-
Article / Onward
-