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Faculty Member

Prof. Agus W. Soehadi, Ph.D
Prof. Agus W. Soehadi, Ph.D

aws@pmbs.ac.id

Teaching Subject

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Profesional Experience

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  • Academic Position
    Professor of Marketing (2004-now)
  • Prasetiya Mulya Business School
    Dean (2016-now)
  • Prasetiya Mulya Business School
    Vice Dean (2012-2016)
  • Project Head Doctoral Program Prasetiya Mulya (2013-now)
  • Director S-1 Bisnis Prasetiya Mulya (2005-2012)
    Project Director Under Graduate Program (2003-2004)
    Member of Executive Committee (2003-2004)
    Chairman of the Faculty of Marketing (2001-2005)
    Director of the Certificate of Business Management Program (1995-1997)
    Faculty Member in Marketing Department (1990-now)
  • Global Entrepreneurship Monitor (GEM)
    National Team Leader GEM Indonesia (2006-now)
  • Indonesia Training & Courses Assembly (HIPKI)
    Vice Chairman (2006-now)
  • Journal of Management Prasetiya Mulya 
    Member of Editorial Board (2002-now)
  • Journal of Marketing Management, University of Strathclyde
    Guest Reviewer (2001-2005 )
  • Adjunct Lecturer
    -  Faculty of Information (1991-1997)
    -  Doctoral Program FE UI (2002-2012)
  • Bogor Institute of Agriculture
    Adjunct Lecturer
    - Doctoral Program IPB (2007-2012)
  • Majalah SWA, Mix, Marketing, Cakram, Prospektif
    Expert Opinion (2002-now)
  • Majalah Info Bisnis
    Member of Editorial Board (2002-2003)
  • Journal of Marketing Science, Universitas Diponegoro
    Member of Editorial Board (2002-now)
  • The Jakarta Post
    Contributor( 2003-2004)
  • Global Consulting Service
    Senior Advisor

Other Activities

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Research Faculty

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  • Brand Value Management
  • Value Based Marketing
  • Consumunity Marketing
  • Collaborative Tourism
  • Co-Creation Value
  • Experiential Marketing

Award

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Publication

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  • The Power of Brand Aura: Discover Your Brand Believers. Prasetiya Mulya Publishing 2014.
  • "Strategi Kolaborasi Wisata dalam Peningkatan Keunggulan Destinasi Wisata" Forum Manajemen Indonesia, Oktober 2013.
  • Marketing Strategy Series: Consumunity Marketing: Strategi Pemasaran Berbasis Komunitas.  Prasetiya Mulya Publishing. 2013.

    2.     "Membangun Aura Sebuah Brand", Kontan Edisi 11-17 Februari 2013

    3.       "Strategi Co-Creation Perusahaan-Komunitas", Majalah SWA Edisi 3 Februari 2013

    4.      Marketing Strategy Series: A Value Creation Approach, Prasetiya Mulya Publishing 2012.

    5.     "Marketing Sebagai Panggung Permainan", Forum Manajemen Prasetiya Mulya, Edisi Desember 2012.

    6.      “Era Pemasaran Kotler Berakhir” Kontan Edisi 16, 16-23 Januari 2012

    7.      Pijar-Pijar Manajemen Bisnis Indonesia (Co-Author), Prasetiya Mulya Publishing 2011.

    8.      “Partisipasi Konsumen” Kontan. Edisi 4 – 10 Juli. No. 41. – XV. 2011

    9.      EDC Prasetiya Mulya on Entrepreneurship Education. Seri Kewirausahaan 1. Prasetiya Mulya Publishing. 2011

    10.  "The New Business Model Strategy: Berbisnis dari Komunitas Konsumen", Forum Manajemen Prasetiya Mulya, XXIV (06), Nov-Des 2010

    11.   “Doing Good is a Good Business”, Majalah SWA  10/XXVI/ 12-1 5 Mei, 2010.

    12.  Soehadi, Agus W. dan Eko Suhartanto, (2010), “Communomics: Ekonomi Berbasis Komunitas”, Forum Manajemen Prasetiya Mulya, XXIV (02), Maret-April, 112-117.

    13.  Soehadi, Agus W., (2009), “Konsumunitas Mendorong Consumer Generated Brand Content,” Majalah Mix, 11 (VI) November,  69-70.

    14.  Soehadi, Agus W., (2009), “Siapkah Perusahaan Berbagi Dengan Komunitas?” SWA 24/XXV, November, 38-39.

    15.  The Consumunity Theory: Contribution of Consumer Community to Producer”, (Co-Author) AM Conference Proceedings, Abeerden, Scotland, 7-10 July 2008.

    16.  “Peran Perguruan Tinggi Dalam Mencetak Entrepreneur Terdidik::Kontributor Kebangkitan   Ekonomi Bangsa,” Majalah SWA, Mei 2008.

Book

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Activity

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Article / Onward

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- - - - Related Faculty Member - - - -

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Franky Supriyadi, Ph.D
Dr. Eka Ardianto
Dr. Y. Arief Rijanto
Dr. Adrian Teja
Ade Febransyah, Ph.D.
Wijantini, Ph.D
Nico Fernando Samad, SE., MMT., MBP.
Lukas Setia Atmadja, Ph.D
Josep Bely Utarja, MBA
Dr. Istijanto
Indria Handoko, Ph.D.
Fathony Rahman, DBA
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