Faculty Member

Prof. Sammy Kristamuljana, Ph.D
Prof. Sammy Kristamuljana, Ph.D

( Strategic Plan, Strategy Under Changing Business Landschape, Corporate Governance )


Teaching Subject

Strategic Management

Profesional Experience


Sammy Kristamuljana is Professor of Strategic Management at Prasetiya Mulya Business School (PMBS) since 2004 and former Dean of PMBS from Jan. 2004 to Feb. 2012. He has been with PMBS during the last 32 years as faculty member. He holds a PhD in Strategy and International Business from City University London, Cass Business School (1998); MSM from Arthur D. Little Management Education Institute, Boston, MA (1988); Accountant degree from the Indonesian Ministry of Finance (1985); and BA in Accountancy from Faculty of Economy, University of Indonesia (1980).

His research interests include: The resultant model of strategic management, business landscape in the digital era, and the flexible strategies. His research on “the Resultant Model of Strategic Management” was awarded the Best Research Paper at GSTF’s Annual Conference of BizStrategy 2011. He was also granted The Chevening Award Scholarship from The British Council (1993/1994).

Since July 2012 he has become an Independent Commissioner of PT Bank Sinarmas Tbk. In this respect he holds the Certificate of Competence Bank Risk Management for Comissioner Level 4 and Level 5 issued by Banking Professional Certification Body (renewed 2014). Since 2013 he has been appointed as a member at the Board of Trustee of the Indonesian Institute for Corporate Directorship (IICD) and since 2003 Facilitator of Professional Director Program – IICD.

Before joined Prasetiya Mulya he experienced in textile trading company and banking. He had held Chief Accountant position at PT Bank Dagang Nasional Indonesia until March 1983.




Research Interest

Model Resultant of Strategic Management (2004-present) Flexible Strategy (PhD thesis, 1998)


The Chevening Award scholarship from The British Council 1993/94




  • 2014. Smart & Sincere: 10 Mutiara Pencerahan menghadapi perubahan lingkungan internal dan eksternal bisnis. Jakarta: Prasetiya Mulya Publishing.
  • Execution as The Resultant of Confronting Reality", Executive Focus, 5(II), November-Desember 2005, p.34-36
  • "Wanted: The Alternative for Model of Strategic Analysis, Strategy Formulation and Implementatiton", Dian Ekonomi, VIII(1), March 2002, p.1-16.
  • "Competitive Strategy in Pharmaceutical Distribution Industry", Forum Manajemen Prasetiya Mulya, 73(XV), 2001, p.43-46.
  • "The Vision that Tranforms Companies into World Class", Jurnal Manajemen Prasetiya Mulya, V(9), Oktober 1998.


  • 2011. “The Resultant Model of Strategic Management”, International Journal on GSTF Business Review, 1(1), August, pp128-131.
  • 2010. “Manajemen Stratejik sebagai Proses Manajemen Keterdesakan”, Integritas Jurnal Manajemen Bisnis, 3(3) Desember, pp.305-316. 


  • 2015. “Navigasi Perusahaan Era Digital”, Forum Manajemen Prasetiya Mulya, 29(1):13-17, Juli-Agustus

Speaker in Public:

  • "Finance Companies Industry Overview", speaker at Workshop on Strengthening Finance Companies and Venture Capital in Indonesia, conducted by Ministry of Finance and World Bank, 17-18 May 2006, Hotel Mulia, Jakarta
  • "Competitive Strategy in Insurance Industry", speech at the graduation ceremony of The Assosiation of Indonesian Insurance Management Specialist batch XIV,21 February 2006, Gedung Bidakara, Jakarta





Article / Onward


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