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Faculty Member

Dr. Ir. HANDYANTO WIDJOJO, M.M.

Intellectual Contributions
Academic Activities

Research Interest: Marketing, Consumer Behavior, Business

Published Writings:

  • Value Co-Creation For Innovation Process In Small Business Community.
    Journal Purushartha, Vol.XII, No. 1; March – August 2019. Author: H Widjojo, Co. author: A Fontana, G Gayatri, AW Soehadi.
  • Value co-creation for innovation: evidence from Indonesian Organic Community.
    Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 2, pp. 428-444.  Author: H Widjojo, Co. author: A Fontana, G Gayatri, AW Soehadi.
  • Value Co-Creation Platform In Indonesian SME Community: SDL Perspective.
    Journal of Developmental Entrepreneurship, Vol. 25, No. 02, 2050009 (2020). Author: H Widjojo, Co. author: A Fontana, G Gayatri, AW Soehadi.
  • Analisis Hubungan Antara Karakteristik Iklan Online, Sikap Konsumen, Flow, dan Minat Membeli.
    Kajian Branding Indonesia (KBI), Vol. 2, No.1 (2020). Author: H Widjojo.
  • Pengaruh Iklan di Media Sosial Instagram Terhadap Minat Beli Masyarakat Pada E-Commerce
    Jurnal Ilmiah Manajemen Bisnis Dan Inovasi, Universitas Sam Ratulangi, Vol.8 No.1, Januari-April 2021, Hal.217-228 . Author: H Widjojo.
  • Discovering Key Success Factors of Mid-Star Hotels During A Pandemic.
    Kajian Branding Indonesia, [S.l.], v. 4, n. 1, p. 47-59, june 2022. ISSN 2721-2092. Author: Tasya Sierends Devana, Co. author: Nathanael Christianto, Tasha Devina Christianto, James Christian Setjoadi, Vincent Vincent, Handyanto Widjojo.
  • Pengaruh Persepsi Risiko Dan Pengalaman Berbelanja Sebelumnya Terhadap Keinginan Membeli Daring [Effect Of Risk Perception And Previous Shopping Experience On Buying Online]
    DeReMa (Development Research of Management): Jurnal Manajemen, [S.l.], v. 17, n. 1, p. 131-141, may 2022. Author: A Febrianto, Co. author: C Hamijoyo, N Nursalim, S Sattwika, H Widjojo.
  • The Factors Influencing Contemporary Coffee Consumption in the Pandemic Era
    Jurnal Manajemen, Vol. 19 No. 1Mei 2022 Page 1-17. Author: Kevin Affandi, Co. author: Hoo Olivia Jovanka Pramono, Samuel Vincent Handjaja, Rama Febrianto, Kevin Prayogo Choiss, Handyanto Widjojo.
  • Adopting the Enhanced Crafting Strategy to Predict Hotel Resilience.
    QUALITY Access to Success, Vol. 24, No. 192/January 2023.

  • Value Co-Creation for Marketing Innovation: Comparative Study in The SME Community
    International Journal of Innovation Management (2019). International Society of Professional Innovation Management (ISPIM). Author: Widjojo, H., Other Author: Fontana, A., Gayatri, G., & Soehadi, A. W.

  • Indigenous Tradition: An Overlooked Encompassing Factor in Social Entrepreneurship
    Journal of Social Entrepreneurship (2019). Taylor & Francis Online Publisher. Author: Handyanto Widjojo., Co. Author: Sandy Gunawan.

  • Factors Considered by Indonesian Youth in Buying Green Products
    Purushartha: A Journal of Management Ethics and Spirituality (2016). Vol. 8 Issue: 1, pp: 13-26. School of Management Sciences Publisher. Author: Handyanto Widjojo., Co. Author: Bernadinus Realino Yudianto.

  • Value Creation Through Acquisition Strategy: A Study of Volvo’s Acquisition by Geely
    International Research Journal of Business Studies (2012). Vol 5 Issue 2, pp: 129-143. Publisher of IRJBS Prasetiya Mulya Publishing – Universitas Prasetiya Mulya. Author: Handyanto Widjojo., Co. Author: Yane Chandera.

  • Brand Personality, Brand Image, Brand Love, and Word of Mouth
    Jurnal Bisnis dan Kewirausahaan(2016). Vol. 4 Issue. 2, pp: 33-46. Sampoerna School of Business Publisher. Author: Handyanto Widjojo.

  • Fenomena Burung Merak. Majalah Marketing. Agustus 2016, halaman 124-125.

  • Pokemon Go, Inovasi dan Komunitas. Harian Kontan, 19 Juli 2016.

  • Menangkal Efek Vampir. Majalah Marketing, April 2016.

  • Brand Love: Go-Jek. Harian Kontan, 26 Desember 2015.

  • Merangkul Generasi Milenial. Majalah Marketing, Oktober 2015, halaman 138-139.

  • Philanthropy Marketing. Harian Kontan, 13 October 2014.

  • Quo Vadis Marketing. Harian Kontan, 22 September 2014.

  • Membangun Pengalaman Bersama. Harian Kontan, 14 April 2014.

  • Paradoks Layanan Masa Depan. Harian Kontan, 17 Maret 2014.

  • Berpacu Meningkatkan Layanan. Harian Kontan, Senin, 16 Desember 2013.

  • Local Wisdom in Indonesian Business: Mistique or Rational?. Forum Manajemen Prasetiya Mulya, Vol.26, No.03, Mei-Juni 2012, halaman 61-65.

  • Greenwash Trap Topeng-topeng Ramah Lingkungan. Forum Manajemen Prasetiya Mulya, Vol.25, No.05, September-November 2011, halaman 26-29.

  • Brand Community – Branding from Within. Forum Manajemen Prasetiya Mulya, Vol.24, No.06, November-Desember 2010, halaman 82-87.

  • Be Green Since Your Click. Forum Manajemen Prasetiya Mulya, Vol.24, No.05, Oktober 2010, halaman 26-31.

  • Dream Marketing – Menggapai Langit Tanpa Batas. Forum Manajemen Prasetiya Mulya, Vol.24, No.05, Oktober 2010, halaman 98-103.

  • Green Marketing – Memasarkan Isu Lingkungan Hidup. Forum Manajemen Prasetiya Mulya, Vol.24, No.02, Maret-April 2010, hal 74-78.

Awards:

  • Family Business STEP APAC Research Workshop, Singapore (26-27 Jul 2018)
  • Hibah Penelitian Doktoral DIKTI (2017)
  • Hibah Penelitian Dosen Pemula DIKTI (2017)
  • British Council Grant – Internasional Seminar
  • Co-operative and Social Enterprise Summer School, Sheffield, United Kingdom (2-4 Juli 2014)
  • Luxury Brand Management-International Expansion, Retail, and Distribution of Luxury Brands, ESSEC Business School, Singapore (27-29 June 2013)
  • Hibah Penelitian Dosen Pemula DIKTI (2013)
  • Scholarship for LEAD Fellows Training Program in Leadership, Sustainable Development International, Canada (2011)