MM Applied Business Analytics

MM Applied Business Analytics

A Distinctive Proposition

The Magister Manajemen Applied Business Analytics (MM-ABA) Program is a 20-months MM program with a distinctive approach dedicated to future business consultants or professionals in the business analytics field. Skills attained through this program enable professionals to be creative and sharply analytical in making sound business actions. Students learn and equip themselves with the most comprehensive and recent management tools enriched by real hands-on experience in business companies. Students learn how to transform data analytics findings into strategic innovative business actions. Through academic and practical business learning, students are equipped with the sensibility and agility in formulating strategic decisions when faced with a challenging business environment.

A 360 Degree Approach      

The MM-ABA program encompasses three pillars of learning in its process: understanding fundamental business management concepts, mastering creative and analytical skills, as well as experiencing business practices. The program shapes the student’s thinking process to one that is systematic and comprehensive. The students also get hands-on experience in real business to execute project improvement or propose and implement new projects in their respective companies. All these, enriched by real experiences, enable students to deliver their knowledge of management concepts and tools to solve business problems comprehensively. The students’ analytical skill is built starting from the beginning of the program through case discussion, data-based problem identification, and analytics. With the acquired skills, students are expected to be able to discover innovative ideas and transform them into effective solutions in accordance with the business situation.
The class is held three days a week from 06:30 pm to 09:30 pm at Cilandak Campus.

Admission Registration

Marketing & Customer Relations

Universitas Prasetiya Mulya
Kampus Cilandak, Jl. R.A Kartini, TB Simatupang, Cilandak Barat, Jakarta 12430

T. (021) 7500 463 ext. 1006, 1008, 1014
H. 081-219-831-982

Mon – Fri, 9:00A.M. – 5:00P.M.


Data Driven Business Actions

Special Requirement

Panel interview

The admissions tests can be waived by the presentation of GMAT ≥ 500

A 150-word self-motivation statement essay

Curriculum (Total Credit: 42):


Introduction to Management
Statistics for Business
Financial Accounting


Consumer Behaviour
Economics for Business

Core Courses

Data-Driven Marketing
Financial Analytics
Operation Modelling
Human Capital Analytics
Strategic Analytics
Business Ethics


Elective 1
Elective 2


Business Analytic Method
Big Data Analytics
Business Intelligence
Business Model Innovation

Final Project

Business Analytic Project

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