Faculty Member

DR. ISTIJANTO

Research Activities
Academic Activities

Research Interest:  Service Failure and Recovery, Customer Participation

Published Writings:

  • “Aplikasi Praktis Riset Pemasaran” (Cetakan ke-2, Gramedia Pustaka Utama)
  • “63 Kasus Pemasaran Terkini” (Cetakan ke-2, Elexmedia)
  • “Rahasia Sukses Toko Tionghoa” (Cetakan ke-5, Gramedia Pustaka Utama)
  • “Riset Sumber Daya Manusia” (Cetakan ke-5, Gramedia Pustaka Utama)

Conference, Talks, Speaking, Engagements, and Profesional Experience:

  • As a Speaker Seminar “Marketing for Everyone” (Hotel Grand Flora, Kemang, 2009)
  • As a Speaker Seminar “Beyound of Marketing Management” (Bogor, 2010)
  • As a Speaker Seminar “Organizational Climate Index Measurement” (Jakarta, 2010)