Online Registration
Faculty Member

DR. RUDY HANDOKO

About

Dr. Rudy Handoko acts as Vice Dean, Student Affairs and Alumni Engagement at Universitas Prasetiya Mulya. He earned his MBA in Business Administration and Management Degree at the University of Western Sydney and Doctor, of Communication degree at Universitas Indonesia. Specialized in Marketing, Dr. Rudy Handoko has a broad knowledge of Marketing Strategy, Marketing Communication, and Market Research. He loves sharing his experiences with others, becoming a speaker, such as Pop Up Market 2018 x Tokopedia, and being a supervisor in Universitas Prasetiya Mulya for non-academic activities.

Education
Research Activities
Academic Activities

Master of Business Administration (M.B.A) Business Administration and Management, Western Sydney University

Doctor in Communication, Universitas Indonesia

Research Interest: Social Entrepreneurship, Integrated Marketing Communication (IMC)

Published Writings:

  • The Role of Social Media in Indonesia for Business Transformation Strategy.
    International Research Journal of Business Studies | vol. XIII no. 01 (April – July 2020). Author: Eliot Simangunsong, Co. author: Rudy Handoko.
  • Faktor-faktor yang Mempengaruhi Pembelian Impulsif Konsumen pada M-commerce. 
    Kajian Branding Indonesia, Vol 3 No 2 (2021). Author: Natasya Gunawan, Co, author: Shania Devina Limantoro, Istijanto Istijanto, Rudy Handoko, Fredy Utama Rustandi.

  • Bagaimana Membesarkan Merek Akuisisi? SWA. March 13, 2013

  • Sentuhan Midas Unilever Memoles Bango SWA. March 13, 2013

  • Kuliah Sambil Berbisnis. Youth Marketers 2014

  • Hadapi MEA, Pelaku UKM Perlu Kerja Sama. Republika. Selasa, 20 Mei 2014, 21:52 WIB

  • Jalan-Jalan, Senang-Senang, Dapat Uang…Wordpress. November 2015.

  • Menuju Transformasi UMKM Indonesia. Republika. Selasa, 13 Oktober 2015, 13:00 WIB.

  • From Hobby to Money. Femina. 8 Dec 2015.

  • Kreativitas dalam Bisnis Pariwisata. Femina. 9 Dec 2015.

  • Natal, Jadi Lebih Boros?. Femina. 16 Dec 2015

  • Usaha Mikro Kecil Masih Butuh Pendampingan. SWA. June 11, 2015.

  • 6 Tip Menjadi Konsumen Cerdas Produk Kesehatan. Femina. 26 Oct 2016.

  • Komunitas TDA PEKANBARU 4.0, Nobrol Asyik tentang Bisnis. Absilo.

  • Prasmul Bangun Empati Mahasiswa Lewat Bisnis Sosial by Arie Liliyah. SWA. September 29, 2016.

  • Co Promotion PicMix Lewat Kampanye #CNABRINGSYOUHOME. Majalah Mix Desember 2016, halaman 37

  • Jangan Takut Memulai Bisnis. Harian Bisnis Indonesia weekend, Minggu 8 Januari 2017, halaman 5

Conference, Talks, Speaking, Engagements, and Profesional Experience:

  • Social Interaction and Interned-based Communication: Symbolic Interactionism Approach on Internet Use in Indonesia
    Proceeding, The Second International Graduate Student Conference on Indonesia, Yogyakarta, November (2010). Author: Rudy Handoko.

  • As a Speaker: “Communication 101” (Prasetiya Mulya Business School)

  • As a Speaker: “Pop Up Market 2018 x Tokopedia “Pop Up Soiree” (Jakarta)As a Speaker: “Workshop Research and Development Student Board 2017/2018: ” Speak with Data” (Prasetiya Mulya Business School)

  • As a Speaker: “How to Communicate Better” (Prasetiya Mulya Business School)

  • As a Speaker: “Seminar tunggal Inspiring Business Talk Prasetiya Mulya and Pertamina Lubricants: Surviving Iwo Jima War in Lubricant Market” (Prasetiya Mulya Business School)

  • As a Participant: in the “International Conference on Tax, Investment, and Business” (Jakarta)

  • Priming Effect on Youth: Group Violence due to Violence on TV, Proceeding, The First International Graduate Student Conference on Indonesia, Yogyakarta, December 1-2, 2009
  • Team Research Paper on Independent Movie in Indonesia, Thesis Journal of Research, Universitas Indonesia, volume VII/No.1. January – April 2008