Research Interest: Brand Value Management, Value-Based Marketing, Community Marketing, Collaborative Tourism, Co-Creation Value, Experiential Marketing
Publish Writings:
Segmentation of the Tourism Market for Jakarta Classification of Foreign Visitors’ Lifestyle Typologies
Tourism Management Perspectives Journal Volume 19 Part A, July (2016) pp : 32–39 ; Elsevier Publisher. Author: Tara Farina, Srihadi, other author: Hartoyo, Dadang Sukandar, Agus W. Soehadi
How to Measure Relationship Value in Principal-Retailer Context
Journal of Distribution Science Vol. 19 Issue 1. (2021) pp. 37–47. Korea Distribution Science Association (KODISA). Author: Prasetya, P., Najib, M., Soehadi, A.W.
Intra-family succession insights: the presence of millennial cohort successors
Journal of Family Business Management Vol. 11 Issue 1. (2021) pp. 107–135. Emerald Publishing. Author: Hidayati, A., Hermawan, A., Soehadi, A.W., Hartoyo,
Conveying pre-visit experiences through travel advertisements and their effects on destination decisions
Journal of Destination Marketing and Management Vol. 16 (2020). Elsevier. Author: Tercia, C., Teichert, T., Sirad, D., Soehadi, A.
Value co-creation for innovation: evidence from Indonesian Organic Community
Asia Pacific Journal of Marketing and Logistics Vol. 32 Issue 2 (2020). Emerald Publishing. Author: Widjojo, H., Fontana, A., Gayatri, G., Soehadi, A.W.
Value Co-Creation For Marketing Innovation: Comparative Study In The SME Community
International Journal of Innovation Management Vol. 24 Issue 3 (2020). World Scientific Publishing. Author: Widjojo, H., Fontana, A., Gayatri, G., Soehadi, A.W.
Value Co-Creation Platform In Indonesian SME Community: SDL Perspective
Journal of Developmental Entrepreneurship Vol. 25 Issue 2 (2020). World Scientific Publishing. Author: Widjojo, H., Fontana, A., Gayatri, G., Soehadi, A.W.
New taxonomy of relationship value and the moderating effect of relationship age: An empirical study in manufacturer-retailers partnership
Management Science Letter Vol. 10 Issue 16 (2020) pp: 3821–3832 . Growing Science. Author: Prasetya, P., Najib, M., Soehadi, A.W.
Value Co-Creation For Marketing Innovation: Comparative Study In The SME Community
International Journal of Innovation Management (2019). International Society of Professional Innovation Management (ISPIM). Author: Widjojo, H., Other Author: Fontana, A., Gayatri, G., & Soehadi, A. W.
Conveying pre-visit experiences through travel advertisements and their effects on destination decisions
Journal of Destination Marketing & Management (2019). Elsevier Publisher. Author: ChristianaTercia, other authors: Thorsten Teichert., Dini Sirad., Agus W. Soehadi
Segmentation of the Tourism Market for Jakarta Classification of Foreign Visitors’ Lifestyle Typologies
Tourism Management Perspectives Journal Volume 19 Part A, July (2016) pp : 32–39 ; Elsevier Publisher. Author: Tara Farina, Srihadi, other author: Hartoyo, Dadang Sukandar, Agus W. Soehadi
Brand Equity Model of Jakarta As An International Tourist Destination
Interdisciplinary Behavior and Social Sciences – Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Sciences, ICIBSoS (2014). pp: 421-327. Author: Agus W. Soehadi.
Measuring Market Orientation in The Indonesian Retail Context
Journal of Strategic Marketing (2001). Vol 9 Issue 4, pp: 285-299. Routledge. Author: Agus W. Soehadi. Other authors: Susan Hart., Steve Tagg.
The Relationships Between Supplier Partnership, Environmental Variables and Firm Performance in Retail Industry
Gadjah Mada International Journal of Business (2003). Vol 5 no. 2, pp: 162-188. Gadjah Mada University. Author: Agus W. Soehadi.
Can A Knowledge Sharing Platform Without A Brand Community Platform Contribute To The Brand Community Commitment?
Jurnal Manajemen Teknologi : Indonesian Journal for The Science of Management P-ISSN 1412-1700 E-ISSN 2089-7928 Vol 12 no 1 2013 pp. 88-101. Author: Agus W. Soehadi., other author: Antonius Widyatma Sumarlin, Budi Suharjo, Heny K Daryanto
Dampak Aspek Emosional Konsumen terhadap Brand Loyalty.
Asian Journal of Entrepreneurship and Family Business, Vol. 1, No. 1 Agustus (2017) pp: 47-62. Authors: Delano A. Yonantha, other author: Rahardian Herdanto; Agus W. Soehadi ; B. Realino Yudianto.
Characteristics and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture
Social and Environmental Accounting (2012). Vol 6 No. 1, pp: 123-141. Author: Ririn Wulandari., Other authors: Budi Suharjo., Agus W. Soehadi., Herry Purnomo.
How to Measure Relationship Value in Principal-Retailer Context.
Journal of Distribution Science Volume 19 Issue 1 / Pages.37-47 / 2021
The Role of Relationship Value in Manufacturer-Retailer Context (Peranan Nilai Hubungan dalam Konteks Pengilang-Peruncit)
Jurnal Pengurusan 61(2021) 133 – 149.
Analisis Pengaruh Overall Experience Terhadap Memorable Tourism dan Revisit Intention. GARUDA (Global Research on Tourism Development and Advancement), [S.l.], v. 2, n. 2, p. 96-118, Mar. 2021.
SMART TOURISM: A CONCEPTUAL MODEL Proceeding, [S.l.], v. 1, n. 2, dec. 2019.
The Effects of Consumer Operant Resources (COP) on Co-Creation Processes in Community 2019,
Asian Journal of Entrepreneurship and Family Business, 3(1), 81-88.
“Value co-creation for innovation: evidence from Indonesian Organic Community”,
2019, Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 2, pp. 428-444.
Community-based Entrepreneurship: a Community Development Model to Boost Entrepreneurial Commitment in Rural Micro Enterprises MIX:
Jurnal Ilmiah Manajemen, Volume 8, No.2, Juni 2018.
Kajian Peran Perguruan Tinggi Terhadap Komitmen Pengembangan Usaha Mikro Seminar Nasional dan Call For Papers RIEE 2016
The Power of Brand Aura: Discover Your Brand Believers.
Prasetiya Mulya Publishing 2014.
Pengaruh Wadah Berbagi Pengetahuan Terhadap Komitmen dari Komunitas Merk Jurnal Manajemen Teknologi Vol. 12, No. 1, 2013
“Strategi Kolaborasi Wisata dalam Peningkatan Keunggulan Destinasi Wisata”
Forum Manajemen Indonesia, Oktober 2013.
Marketing Strategy Series: Consumunity Marketing: Strategi Pemasaran Berbasis Komunitas. Prasetiya Mulya Publishing. 2013.
“Membangun Aura Sebuah Brand”,
Kontan Edisi 11-17 Februari 2013
“Strategi Co-Creation Perusahaan-Komunitas”,
Majalah SWA Edisi 3 Februari 2013
Marketing Strategy Series: A Value Creation Approach,
Prasetiya Mulya Publishing 2012.
“Marketing Sebagai Panggung Permainan”,
Forum Manajemen Prasetiya Mulya, Edisi Desember 2012.
“Era Pemasaran Kotler Berakhir”
Kontan Edisi 16, 16-23 Januari 2012
Pijar-Pijar Manajemen Bisnis Indonesia (Co-Author),
Prasetiya Mulya Publishing 2011.
“Partisipasi Konsumen”
Kontan. Edisi 4 – 10 Juli. No. 41. – XV. 2011
EDC Prasetiya Mulya on Entrepreneurship Education.
Seri Kewirausahaan 1. Prasetiya Mulya Publishing. 2011
“The New Business Model Strategy: Berbisnis dari Komunitas Konsumen”,
Forum Manajemen Prasetiya Mulya, XXIV (06), Nov-Des 2010
“Doing Good is a Good Business”, Majalah SWA 10/XXVI/ 12-1 5 Mei, 2010.
“Communomics: Ekonomi Berbasis Komunitas”,
Forum Manajemen Prasetiya Mulya, XXIV (02), Maret-April 2010, 112-117.
“Konsumunitas Mendorong Consumer Generated Brand Content”,
Majalah Mix, 11 (VI) November 2009, 69-70.
“Siapkah Perusahaan Berbagi Dengan Komunitas?” SWA 24/XXV, November 2009, 38-39.
The Community Theory: Contribution of Consumer Community to Producer”, (Co-Author)
AM Conference Proceedings, Abeerden, Scotland, 7-10 July 2008.
“Peran Perguruan Tinggi Dalam Mencetak Entrepreneur Terdidik:Kontributor Kebangkitan Ekonomi Bangsa” Majalah SWA, Mei 2008.
2020 – Now
Vice-Rector for Academic Affairs
2016 – Feb 2020
Dean School of Business and Economics
2018 – 2020
Association of Asia-Pacific Business Schools (AAPBS) – Schools (AAPBS) Council
2013 – Present
Project Head Doctoral Program Prasetiya Mulya
2010 – Present
International Accepted Marketing Standard (IAMS) – Board of Members (Indonesia Representative)
2009 – Present
Indonesian Brand Development Institute (IBDI) – Founder
International Advertising Association (Chapter Indonesia) – VP Education
2007 – Present
Indonesian Consumunity Expo (ICE) – Founder
2006 – Present
National Team Leader GEM Indonesia – Global Entrepreneurship Monitor (GEM)
Vice-Chairman – Indonesia Training & Courses Assembly (HIPKI)
2006 – 2009
Global Entrepreneurship Monitor (GEM) – National Team Leader GEM Indonesia
2006 – 2008
National Security Council (Wantanas) – External Expert
Indonesia Training & Courses Assembly (HIPKI) – Vice Chairman
2004 – Present
Academic Position Professor of Marketing Prasetiya Mulya Business School
2002 – Present
Majalah SWA, Mix, Marketing, Cakram, Prospektif, Expert Opinion
Journal of Management Prasetiya Mulya. Member of Editorial Board
Journal of Marketing Science, Universitas Diponegoro, Member of Editorial Board
2001 – 2005
Journal of Marketing Management, University of Strathclyde – Guest Reviewer
1990 – Present
Faculty Member in Marketing Department
University of Indonesia
1991-1997 Adjunct Lecturer Faculty of Information
2002-Now Adjunct Lecturer Doctoral Program FE University of Indonesia
Bogor Institute of Agriculture
2007 – Now Adjunct Lecturer Doctoral Program IPB
Majalah SWA, Mix, Marketing, Cakram, Prospektif
2002 – Now Expert Opinion
Majalah Info Bisnis
2002 – 2003 – Member of Editorial Board
Journal of Marketing Science, Universitas Diponegoro
2002 – 2007 – Member of Editorial Board
The Jakarta Post
2003 -2004 – Contributor
Global Consulting Service
2003 – 2005 – Senior Advisor
Book:
Pijar-Pijar Manajemen Bisnis Indonesia (Co-Author), Prasetiya Mulya Publishing 2011.
Conference, Talks, Speaking, and Engagements:
2018:
“BFI 5th Anniversary Celebrations in Conjunction with STEP APAC Summit 2018”, Singapore Management University, July 2018
The 1st APIEM Senior Meeting, Bandung, March 2018
AACSB International Information Session, August 2018
Speaker – Festival dan Expo Produk UMKM Malang, Januari 2018
Judges – Marketing Awards 2018, Juli 2018
National Council – IMSA, Universitas Indonesia
Chief Editor – Asian Journal of Entrepreneurship and Family Business
Writer – Community-Based Entrepreneurship: A Community Development Model to Boost Entrepreneurial Commitment in Rural micro Enterprises, June 2018
2017:
Judges – BUMN Branding & Marketing Award, November & December 2017
Judges – Property Innovation Award 2017, September 2017
Pernyaji – Orasi Ilmiah Wisuda Universitas Pancasila, Mei 2017
Speaker – Seminar Nasional “Pembaruan Pendidikan Tinggi Indonesia”, Maret 2017
Writer – Buku “Dare to Dream Big”, Maret 2017
2016:
Reviewer – The 10th Conference on Business and Management Research (ICBMR), June 2016
Reviewer – The role of social influence and brand identity in building consumer-brand relationships in emerging marketing, ANZMAC 2016 Conference
Guest Reviewer – Gajah Mada International Journal of Business, November 2016
Chief of Research – “How Pre-visit Experience Influence Person’s Intention to Visit a Tourism Destination”, September 2016
Penyaji – The New Strategic Brand Engagement: How to Grab Emotional & Experience of Customers in Digital Era, Indonesia Brand Summit 2016. 29 Maret 2016. Hotel Mulia Jakarta
Judges – Marketing Award, Jakarta, 20 Juli 2016
Penyaji – Orasi Ilmiah Wisuda ke-49, Universitas Indraprasta PGRI, Jakarta, 21 Mei 2016
Judges – Penghargaan Primaniyarta 2016, Kementerian Perdagangan, September 2016
Speaker – Seminar Nasional Jurusan Manajemen, STIE Bina Bangsa, November 2016
Pemakalah – Seminar Nasional dan Call for Papers “Strategi Pembelajaran Kewirausahaan Untuk Membentuk Wirausaha Tangguh dan Berdaya Saing Tinggi”, Fakultas Ekonomi Universitas Negeri Malang, 3 – 4 Mei 2016
Pemakalah – Segmentation of The Tourism market for Jakarta: Classification of Foreign Visitors’ Lifestyle Typologies, Elsevier, Maret 2016
Advisor – Pendidik Kewirausahaan Indonesia, Februari 2016
